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NBC The Endgame “rivals”

This promo for the new NBC drama The Endgame debuted during Super Bowl LVI in 2022, featuring stars Morena Baccarin and Ryan Michelle Bathe facing off.

Director: Krista Liney Prod Co: Moving Parts

 

Director: Krista Liney Prod Co: Canyon Road Films

 

GEICO HULUWEEN  “BABYSITTER”

Geico and Hulu partnered for a series of comedic co-branded spots to promote Hulu’s Halloween programming. The spots play off familiar horror movie tropes with Geico’s signature absurdist sensibility. 

 
 

Lifetime “Without Bias”

Lifetime partnered with the Breast Cancer Research Foundation for this visually rich campaign to raise awareness of the troubling rates of breast cancer, and the fight to eradicate the disease.

Director: Krista Liney Prod Co: Canyon Road Films

 

Director: Krista Liney Prod Co: Canyon Road Films

 

BH90210

This teaser trailer for the revival of Beverly Hills 90210 features the familiar faces from the show tied together with a musical device that is a nod to the show’s cultural legacy.

 
 

Hyundai x Bachelorette

Disney and Riverside Entertainment tapped Krista Liney to Direct this co-branded Bachelorette x Hyundai spot. It was one portion of Hyundai's "Question Everything" campaign.

Director: Krista Liney Prod Co: Riverside Entertainment

 

Director: Krista Liney Prod Co: Canyon Road Films

 

THE BACHELOR “GHOST”

Maiden had worked with ABC on five of the last campaigns for The Bachelor and The Bachelorette, included this sendup of the classic film Ghost that was broadcast during the 92 Academy Awards. 

 
 

Geico huluween “Werewolf”

Another installment in the Geico and Hulu co-branded campaign poking fun at horror movie tropes.

Director: Krista Liney Prod Co: Canyon Road Films

 

Director: Krista Liney Prod Co: ABC Marketing

 

Abbot Elementary

The team at ABC Creative wanted to leverage the viewership of wildly popular Live in Front of a Studio Audience to promote new series Abbott Elementary. The concept was to re-create the look and feel of the show itself for a seamless integration.

 
 

Lifetime NWSL/BCRF Spot

For nearly 20 years, Lifetime has teamed up with the Breast Cancer Research Foundation during Breast Cancer Awareness month in an effort to raise awareness. This PSA spot includes players from the National Women’s Soccer League to reinforce the themes of resilience, determination and teamwork.

Director: Krista Liney Prod Co: Maiden

 

Vikings “Fight Like A Girl”

Maiden has overseen the marketing campaigns for every season of Vikings. This promo spot, directed by Krista Liney , highlights the strength of Lagertha as a warrior, and one of the strongest female characters on television.

Director: Krista Liney Prod Co: Canyon Maiden / Brainstorm Ireland

 
 

tyga / Bieber “Wait for a minute”

A highly anticipated music video for Justin Bieber and Tyga. The concept used MC Escher’s Relativity lithograph as visual inspiration and metaphor for navigating the often-surreal maze of fame.

Director: Krista Liney Prod Co: Lair

 

Director: Krista Liney Prod Co: Harrington Talents

 

The Silent Comedy “God Neon”

This music video for rock band The Silent Comedy draws influence from Midnight Cowboy as it tells the story of a small town guy experiencing the darker side of life in the big city.

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